Communication strategy 

Introduction

In order to improve the internal communication system within the school, it is pivotal to adopt a structured and evolving approach that highlights the needs of all stakeholders (administration, professors, students, and external partners) and identifies both the existing tools and those required to effectively implement this strategy.

1.    Stakeholders Involved in the Communication Process

• The school’s management and its administrative bodies, 
• Technical services (IT, audiovisual, printing, etc.), 
• Professors (researchers, lecturers, supervisors, etc.), 
• Students (undergraduate (1st cycle), postgraduate (2nd cycle), scientific clubs, students’ representatives, etc.), 
• The communication service.

2.    Types of Information to be Shared

• Cultural and scientific events, seminars, hackathons, meetings, forums, etc. 
• Administrative information (minutes, reports, regulations, registrations, etc.), academic information (exams, defenses, schedules, results, etc.), and scientific information (scholarship offers, calls for projects, calls for participation, etc.).
• Room schedules, library-opening hours, use of computer labs, etc.

3. Communication Channels and Tools

• The school’s official website, 
• Educational platforms,
• Digital display screens,
• Email and social media (LinkedIn, Facebook, X, etc.), 
•   Webinars and physical meetings, 
• Monthly newsletters, 
•  Printed and electronic brochures.

4. Frequency of Communication

• Daily, weekly, or monthly communication, 
•   Occasional communication (urgent or unforeseen information), 
•   End-of-semester or end-of-year communication (reports, evaluations, surveys, etc.). 

5. Communication Strategies

• Designate a central unit for disseminating general information, 
• Centralize announcements and news on a single portal, 
• Standardize the format of official announcements issued by the MESRS and school’s administration, 
• Plan and automate notifications and task reminders, 
• Provide a FAQ section to address frequently asked questions, 
• Involve and assign communication focal points among administrators, professors, and students to ensure effective information dissemination.

6. Required Resources 

• Availability and maintenance of digital tools Upgrading of the school’s computer labs and internet network (maintenance and upkeep),
• Reliable servers and digital platforms (security, maintenance, storage, etc.), 
• Budget allocation for advertising and display materials.

7. Objectives of the organization of communication

• Enhance the school’s image, 
• Save time,
• Ensure smooth information flow, 
• Strengthen internal cohesion.

8. Contact us

For any questions or concerns, please contact: 
The communication and information Service 
Email Address : srv.comm@enp-oran.dz

Translated by Mrs. Souad BOUSSAID , Secretary of the Directorate of Information and Communication Systems and External Relations